iShares
Find out why 9 of 10 large professional investors choose
iShares ETFs

It is a new world. Today’s markets may be more volatile, more uncertain and more complex than ever before. Investing in today’s world is an active, dynamic process and many of the old ways of investing simply are not working any more.

In these markets, consider iShares ETFs – the same ETFs that 9 of 10 large professional investors choose.1

See what makes iShares different:


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9 out of 10 large professional investors use iShares for their ETFs1 Over 275 ETFs in the US help you uncover opportunities and implement your ideas iShares has delivered transparent, cost- and tax-efficient access to investors across the globe
With over 75+ US ETFs with more than a 10 year history, we can help you navigate today's markets 120 investment teams in 27 countries means we have boots on the ground iShares provided clients liquid, transparent access to an opaque and disparate market with the launch of the first bond ETF in 2002
iShares has a 10 year track record of providing tax efficient ETFs2 Award-winning tools, website and social media help you take action4 With the first emerging markets and frontier markets3 ETFs, iShares unlocked access to distant equity markets typically only available to large institutions
BlackRock advises many of the world's largest companies and governments on managing risks and understanding capital markets BlackRock is a thought leader across markets, risk management technology and investment strategies and offers active and index mutual funds, separately managed accounts and iShares ETFs BlackRock continuously brings the best of BlackRock to our clients, pioneering new ways to combine active and index strategies


Find the iShares ETF that's right for you

  1. Source: Greenwich Associates – U.S. ETF Research. Base: 62 pensions, foundations, and endowments using ETFs between Feb and Apr 2012; nearly 90% (89%) use iShares, compared to 60%, 47% and 40% that use the other most-used ETF providers.
  2. Over the last 10 years, iShares has not paid capital gains 98% of the time. Source: BlackRock, as of 12/11. Past distributions are not indicative of future distributions.
  3. First frontier markets ETF tracking an index with exposure only to frontier markets.
  4. Source: kasina study, 2012

Carefully consider the iShares Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses, which may be obtained by calling 1-800-iShares (1-800-474-2737), or by viewing or downloading a prospectus. Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

Not FDIC Insured * No Bank Guarantee * May Lose Value

In addition to the normal risks associated with investing, international investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from economic or political instability in other nations. Bonds and bond funds will decrease in value as interest rates rise. There can be no assurance that an active trading market for shares of an ETF will develop or be maintained.

All regulated investment companies are obliged to distribute portfolio gains to shareholders at year’s end. Trading shares of the iShares Funds will also generate tax consequences and transaction expenses. This material is not intended to be tax advice. The tax consequences of dividend distributions may vary by individual taxpayer. Please consult your tax professional or financial adviser for more information with regard to your specific situation.

The iShares and BlackRock Funds are distributed by BlackRock Investments, LLC (together with its affiliates, "BlackRock").

BlackRock does not provide tax advice. Please note that (i) any discussion of U.S. tax matters contained in this communication cannot be used by you for the purpose of avoiding tax penalties; (ii) this communication was written to support the promotion or marketing of the matters addressed herein; and (iii) you should seek advice based on your particular circumstances from an independent tax advisor.

© 2000-2013 BlackRock. All rights reserved. iSHARES® and BLACKROCK® are registered trademarks of BlackRock. All other marks are the property of their respective owners.

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See why these investors choose iShares ETFs

Every investor is unique. That’s why there’s iShares. Find out why investors use iShares ETFs to build their personal portfolios. (1 mins)

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